The steps involved in designing an SEO sensitive website are simple, but they are not always easy. You need to consider many parameters with reference to home page, product pages, gallery, links to videos, download options, technical detailing, online ordering and payment options and so on. This requires specific plan based on your potential customer needs. Once you have prepared the plan, you can start with the design process. Then you come to the content part. This includes text, images and multimedia. You need to include the SEO related aspects like keywords, tags, description, sitemap and other related features. Finally you start marketing your website in search engines and social networking sites.
GGG Marketing Boca Raton FL has been practically involved in all these processes related to your business needs. Here you can find many SEO sensitive design experts who can shape your website to be ready for facing the challenges of today’s market.
Planning and Designing Website
Evaluation of usability factors is said to be the key factor which measures your web design efficiency. Parameters like order of elements, structure of information, compatibility for browsers and platforms (especially mobile and smart phones) and the loading speed are to be considered while planning.
- Order of elements: – Arranging the order of elements plays an important role for the user experience. If your website is related to mainly selling books, you need to display all the fast selling categories in the home page. You might split them into fiction, non-fiction, technical and other sections. You can place the other essential and non-critical elements later in the order. It is better use text based navigation rather than menu (your web design may have an option for menu, but it is better to base the design on it entirely). The order applies to the display in the sub pages also. The user should be able to find the object of his search within a few minimum clicks.
- Structure of Information: – This is related to the content in the form of text and graphics. It is better to cut out long descriptions and make them bulleted. One product image with 5 to 6 lines of bulleted text can attract the users and make them read the information completely. At the corner you can provide an option for Read more. Here you can display all the technical and other detailing. Make sure of not cluttering the display page. If required you may use additional pages for the products, but make each display clear and logically meaningful.
- Browser Compatibility: – The design of your website should be compatible for any browsers used in PC, laptop and mobile devices equally.
- Loading time: – Loading time for the home page should be within a few milliseconds if possible. Delay in loading can furoate the user (especially newcomers) and they might move away to the other sites. The designers at Boca Raton are capable of designing websites which can load on any browser with efficient speed.